Written by Elissa Looney, Perlo Construction
The CREW Network Council of Delegates is a group of representatives from the 72 chapters that comprise the CREW Network, of which CREW Portland is a member. Each year, the chapter delegates attend three leadership conferences and a convention around North America. The topics vary at each conference, but always focus on leadership training and skill building, as well as networking and business/chapter development. The 2015 Winter Leadership Summit with CREW Network was held on February 12th and 13th in San Diego, California at the Hotel del Coronado. I was grateful to have another opportunity to attend one of these great conferences.
The focus of this particular conference was efficiency with social media and technology. Our keynote speaker was Crystal Washington, a marketing strategist, author and keynote speaker, who is well-known for assisting large companies with online strategy. She returned to the Winter Conference after overwhelming reviews from her presentation during the CREW National Convention in Miami. Ms. Washington’s presentation was all about the use of the web to increase chapter membership and business profitability. CREW Portland has made great strides over the last year to increase our presence on social media channels such as LinkedIn, Facebook and Twitter. This conference provided additional tools to maximize our use of social media and ensure we employ the most efficient means to increasing chapter awareness and membership in the Portland area.
In addition to the interpersonal networking, leadership training, and social networking seminars, some exciting announcements were made over the course of the two-day conference. Several of the speakers for the upcoming Fall Convention in Bellevue, Washington were announced, including former Secretary of State, Madeleine Albright. The 2016 Convention location was also announced as New York City!
To say that it was difficult to board the return flight would be an understatement, as the setting on the beach, and the 80 degree weather with clear blue skies was heaven for a Portlander. I returned, however, with additional knowledge of our industry, leadership training, and the CREW Network. The CREW conventions and summits are excellent opportunities to improve your leadership skills, network with other highly successful CREW members throughout the country & Canada, and are available to all of our members. I highly encourage all of our local chapter members to attend the annual National Convention September 30th – October 3rd in Bellevue, Washington. Watch for announcements in the coming months regarding scholarships for the National Convention, and consider joining the board for your chance to represent our local chapter at these National events. You can find out more about these events by visiting the CREW Network website at www.crewnetwork.org.